Kiersten Marian
Selected Projects
McMullen Pre-FallMcMullen NYFW
Blue Bottle Holiday
Blue Bottle Chicago
UO Flower Mart
Instacart Seasonal
Blue Bottle: Holiday 2020
The Winter Blooms holiday campaign and seasonal product line was inspired by the florals of Blue Bottle’s long-standing collaborator Sayaka Wada, whose arrangements adorned the brand’s Bay Area cafes for years. Grounded in reflection and resilience, I fine-tuned the theme and brought to life a cohesive 360 marketing campaign online and in cafe.
Creative credits: floral design by Sayaka Wada, art direction and graphic design by Ellen O’Reilly and Callie McLaughlin, photography by Weekend Creative and Nick Wolf