Kiersten Marian
Selected Projects
McMullen Pre-FallMcMullen NYFW
Blue Bottle Holiday
Blue Bottle Chicago
UO Flower Mart
Instacart Seasonal
Urban Outfitters: Flower Mart
UO Flower Mart was a two-day activation in Nolita that fêted the Home department’s key category for the season – faux flowers. Wanting to create something buzzy and true to the Urban Outfitters brand, I developed the concept for a neon-lit night bodega that displayed the fakes as if they were fresh. It was a hit. Customers came for the vibe and left with bouquets of faux + real flowers by FDK Florals.
Creative credits: art direction and graphic design by Dan Kent and Margherita Urbani, display design by Rebecca Keller Freeborn, editorial photography by John Murphy, copy direction by Dave DeVesa and Jean Candido, social content by AJ Quon