McMullen: Pre-Fall Editorial


Elevated content for an improved site. After I led a code refresh for McMullen’s ecommerce, we needed new assets to further enhance the brand’s digital experience. I provided art direction and managed production for the Pre-Fall shoot at Frank Lloyd Wright’s Maynard Buehler House. The editorial included pieces by Diotima, Proenza Schouler, The Row, and By Malene Birger. 





Creative credits: photography by María Del Río, video by Paul Bates, styling and co-production by Angela Hung