Instacart: Seasonal


Charged with building a comprehensive seasonal calendar for Instacart, I led 360 marketing campaigns for key holidays and cultural moments. Campaigns such as Lunar New Year and Cinco de Mayo were thoughtfully conceived with creative partners who observed these cultural holidays, creating celebratory visual feasts that were rooted in authenticity and inclusivity. 


Lunar New Year 2022




Memorial Day 2022




Cinco De Mayo 2022





Creative credits: photography by Andria Lo, Sonia Oñate-Rickett, and Arturo Oliva Pedroza; art direction and graphic design by June Lee, Anabelle Roeser, Jessica Guy, and Mario Sosa; illustration by Aldo Crusher; production by Justine Mar and Emily Sarale