McMullen: NYFW


For NYFW in September 2023, my team and I launched a moment-by-moment campaign capturing Sherri McMullen’s packed schedule of shows, previews, and panels – giving the McMullen audience an insider view of fashion week in real time. The coverage included first access to Zankov and Diotima’s Spring collections mere hours after the previews took place in New York, surging preorder sales online. 




Diotima First-To-Market


Zankov First-To-Market





Creative credits: video by Paul Bates, photography by Phil Oh and from the phone of the inimitable Sherri McMullen